Flat Tires, Slow Leaks, and Online Marketing
Does your online marketing campaign have a flat tire?
Or is it more like a slow leak?Today my 16 year old son Fritz called on the cell phone from high school.
Mom took the call.
"Could Dad fix my flat tire during the day?"
Of course I would fix it.And then it hit me.
Knowing you have a flat tire is a lot better than not knowing.
Unfortunately, when your online marketing campaign has a flat tire or a slow leak, it may take a while before you realize it or fix it.My e-book website has had a few flat tires and a few slow leaks.
Bad e-book cover, slow website loads, advertising to people who would never buy, and other problems.
But I think I've repaired the flats and the slow leaks.
I hope.Here's my first online flat tire.
When I first published my e-book on the Internet in November of 2003, my e-book cover was running at a loss.
As I remember, I was making a dollar for every 3 dollars I spent on advertising.
What was the flat tire?
Please take a look at my original e-book cover.
It's below.
It was horrible.http://www.theworldsshortestexcelbook.com/HorribleBookCover.jpgActually, my website didn't have a flat tire; it was more like a car wreck.
But if you looked at my e-book cover on the link shown above, I definitely had an online flat tire.
(There's a reason why I earned only passing grades in art classes).
I went cheap on the e-book cover and built my own.
I took a fishing photo of myself and put it on a book cover.
Not only did I have a flat tire, I had slashed all my tires with a knife, to save pennies.Then I found Vaughan Davidson at http://killercovers.com/covers and he did a professional e-book cover for me.
Visit my new e-book cover shown below.http://www.theworldsshortestexcelbook.com/BookC.gifI think I changed the e-book cover in mid-December 2003, turned off my Google advertising, and took a holiday break.
It was nice being away from email for a change.
When I checked my email on January 2, 2004, I had sold 3 e-books.Using Excel to measure my conversion rates, my conversion rate during late 2003 was about .003.
I was selling 3 books for every 1000 visitors.
That was selling at a loss.
After my new e-book cover from http://killercovers.com/covers and a week of web page changes, my e-book conversion rate rocketed to .009.
A 300% increase.
A profit.So keep a good lookout for the flat tires and slow leaks of online marketing.
Using Excel to track your online marketing successes (or not so great successes) would be a great idea.Copyright 2004 Richard Kraneis.
Online marketing on the Internet reminds him of his favorite hobby, fishing.
His website www.TheWorldsShortestExcelBook.com can help you improve your Excel skills so you can measure your online marketing success.
If you?d like to locate some of the best e-books in the world, visit his 2nd website, www.WorldClassEbooks.com.
You can reach Richard at rich@TheWorldsShortestExcelBook.com if you?d like to share your online marketing ?flat tire? story with him.
New Author LE Cooper Decodes Holy Grail Family Secret Code
The Left Behind Series of 13 books by Tim LaHaye details events at the End Times before the Second Coming of God to Earth. And the best seller the Da Vinci Code by Ron Brown guesses that the Holy Grail Family is important to the Second Coming. New Author LE Cooper explains the details of which Holy Grail family descendant will BE that Second Coming of God to earth decoding the Holy Grail code. Will President GW Bush have a role in this soon Second Coming?
As God coming to earth later in the Second coming? As the anti-Christ trumpeting peace but making war?
Author LE Cooper traces in new series of books the Holy Family from Adam across the globe from Mid East to Europe and to Asia and to the Americas rewriting history and giving you a new understanding of who you are.This decoding of the Holy Grail family hinted at in fictional best seller Da Vinci Code leads up to today and gives important clues for the timing and identification of the person / God in the Second Coming.
Cooper tires > New Author LE Cooper Decodes Holy Grail Family Secret Code
Nitto Tires - Why They Are Special
There is no question that there have brilliant innovations brought forth from the automobile industry and in particular the tire and rubber industry whose nascent birth went hand in hand with that of the automobile itself.
We as drivers and rider owe much to the comfort and safety that we both rely on and also are able to not even consider to make way for those things in our lives with less stability.
Those in the auto and tire industries know this.
And without question, Nitto Tires understands this.
However, this is not the realm of concern for Nitto.
When safety counts after the speeds of comfort of ordinary drivers has long since been surpassed, well, this is the territory for Nitto Tires.
When its getting the laser quick punch off the line that will make all the difference, well, this is definitely the territory of Nitto.
You see, Nitto undoubtedly puts forth the same level of value in regards to research, development...
Cooper tires > Nitto Tires - Why They Are Special
How to Keep Your Tires in Good Shape for a Long Time
Your vehicle's tires are actually synthetic rubber which has been shaped into its form. It covers the circumference of the wheel of a vehicle. What it actually does is it dampens any strong shocks or forces that could be the effects of any irregularities on the road surface like bumps or potholes. In fact, tires also protect the wheel itself from wearing out too soon.
That is why it is of utmost importance that a car owner should take extra care when it comes to the tires.
One of the most common ways of keeping a tire in good shape and condition would be to maintain the proper air pressure. Make this activity a routine and do it regularly. And this is very important also when you are about to take long drives. And during the summer months, be sure that you check the tire pressure when the tires are cold for the air inside expands when the tires are hot so you would be getting a different reading.
How do you know the right amount of air...
Cooper tires > How to Keep Your Tires in Good Shape for a Long Time
Vehicle Recycling Partnership and USCAR Initiated Tests by Cooper-Standard Show Cost Reduction Potentials Using More than 25 Percent Recycled Content in Automotive Rubber Parts have been Repeated in Europe
Recent tests in Europe duplicated the previous tests conducted by Cooper-Standard Automotive initiated by the Vehicle Recycling Partnership of USCAR (United States Council for Automotive Research). These independent tests reported at the European Tyre Recycling Conference (ETRA) confirmed the consistent production repeatability of the generic CBp Europe technology to recover and upgrade the carbon black and mineral fillers, including silica, from pyrolysed scrap tires and rubber into a competitive reinforcing black filler.Two cost-benefit performance grades of homogenous reinforcing fillers are produced:CBp-067 for economic substitution or blending with N-600 or N-700 series carbon blacks and a less reinforcing filler, CBp-090, with properties similar to N-900 carbon blacks.Carbon black is an important ingredient in nearly all rubber products to improve properties such as tensile, wear resistance and modulus. Scrap tyres and rubber can contain 25% to 35% carbon black. According to the...
Vehicle Recycling Partnership and USCAR Initiated Tests by Cooper-Standard Show Cost Reduction Potentials Using More than 25 Percent Recycled Content in Automotive Rubber Parts have been Repeated in Europe
Cooper tires > Vehicle Recycling Partnership and USCAR Initiated Tests by Cooper-Standard Show Cost Reduction Potentials Using More than 25 Percent Recycled Content in Automotive Rubber Parts have been Repeated in Europe
ATV Tires Survey from North American Power Sports
June 10, 2005 -- Ever wondered which ATV Tires are favored among ATV riders and why certain manufacturers of ATV tires sell more than their competitors? North American Power Sports (www.napsatv.com) searches for the answers and asks ATV riders for their opinions. North American Power Sports is conducting a survey to find out what is driving the ATV Tires market.
www.napsatv.com/ATV+Tires
has a complete listing of the ATV Tires Survey Questions.
These ATV Tire survey questions are posted on multiple pages within www.napsatv.com . Questions periodically change to deliver the most accurate and honest feedback regarding the ATV Tires market.
NAPS ATV invites all ATV riders to come and post their answers and opinions about ATV Tires.
Each visitor...
Cooper tires > ATV Tires Survey from North American Power Sports
Hankook Tires Introduces New Corporate Logo And Corporate Identity Program
(ContentDesk) April 4, 2004--Hankook Tire American Corporation, one of the largest tire manufacturers in the world, introduces its new corporate logo and corporate identity program at a special ceremony at the brand-new home of the Philadelphia Phillies, Citizens Bank Park. The ceremony will take place on Sunday April 4th 2004, prior to the start of the pre-season game between the Philadelphia Phillies and the Cleveland Indians.Hankook Tire America Corp. President, Mr. J. W.
Choi,will participate in pre-game ceremonies that will showcase Hankook's new corporate logo and corporate identity. "As avid baseball fans and a growing international company, we decided that Citizen's Bank Park in Philadelphia would be the perfect venue for us to launch our new corporate logo as part of our far-reaching marketing and advertising program," said Hankook President Cho Choog-Hwan. "We hope to familiarize the public with our ability to design and manufacture high quality products. Our new Hankook...
Hankook Tires Introduces New Corporate Logo And Corporate Identity Program
Cooper tires > Hankook Tires Introduces New Corporate Logo And Corporate Identity Program
Three Amherst Rotary Clubs Join the Buffalo Sabres Insider Campaign ? Sabres Mini Cooper on Display at August Rotary Classic Car Show
One lucky Sabres fan can win the Sabres Mini Cooper in September by entering the contest at the Rotary Classic Car Show at the Amherst Pepsi Center on August 1, 2004.
Attendees to the car show will help local Rotary clubs raise money for the Amherst Clubhouse of the Boys & Girls Club.The Buffalo Sabres lovable mascot, Sabretooth, will be at the Rotary Classic Car Show with the Sabres Mini Cooper on Sunday, August 1.
Sabretooth will entertain show attendees and encourage Sabres fans 18 and over to register to become a "Sabres Insider".
Sabres Insiders receive special ticket offers, newsletters and inside information on the Buffalo Sabres.
By registering at the Classic Car Show, fans will be qualified automatically to win the Mini Cooper.Three area Rotary Clubs ? Amherst East, Amherst North, and Williamsville ? are helping the Amherst Clubhouse of the Boys & Girls Clubs of Buffalo to purchase a new van.
"The Sabres' sponsorship will draw hundreds...
Three Amherst Rotary Clubs Join the Buffalo Sabres Insider Campaign ? Sabres Mini Cooper on Display at August Rotary Classic Car Show
Cooper tires > Three Amherst Rotary Clubs Join the Buffalo Sabres Insider Campaign ? Sabres Mini Cooper on Display at August Rotary Classic Car Show
Countdown Widget Helps Make Valentine’s Day Unforgettable: Helzberg Diamonds Offers Free Online Tool
Kansas City, MO (ContentDesk via ContentDesk Direct) February 8, 2006 -- Forgetting Valentines Day isnt an option. Just ask someone whos done it. Thats why Helzberg Diamonds has created a free desktop reminder that counts down the minutes to February 14.
Countdown Widget Helps Make Valentine’s Day Unforgettable: Helzberg Diamonds Offers Free Online Tool Cooper tires
Cooper tires > Countdown Widget Helps Make Valentine’s Day Unforgettable: Helzberg Diamonds Offers Free Online Tool
It’s Valentine’s Day... Got Fruit Punch
Wellesley, MA (ContentDesk) February 4, 2006 -- The new Spring Belt Collection by Fruit Punch Designs sure has punch. Featuring heart-shaped buckles, whimsical fabrics, and all the romantic hues of Valentines Day, these reversible belts have a personality all of their own. Available just in time for Valentines Day, the new belt collection features fun and fashionable fabrics of polka dots, paisley, plaids, stripes, solids, and much more with creative names like Pink Leopard, Cotton Candy ...
Cooper tires Flat Tires, Slow Leaks, and Online Marketing It’s Valentine’s Day... Got Fruit Punch
Cooper tires > It’s Valentine’s Day... Got Fruit Punch
Mom's Can Now Have Their Very own Business Card!
(ContentDesk) October 31, 2004 -- Moms can now have their very own business cards. Mommy Cards are business cards designed just for Stay at Home Moms. These unique business cards are allowing moms to give out vital contact information to family, friends, day care providers, babysitters and new acquaintances. Mommy Cards help make a mom's life just a little easier by allowing a mom to have all contact information on a convenient card and Moms can proudly display their job title of MOTHER?the best...
Cooper tires
Cooper tires > Mom's Can Now Have Their Very own Business Card!
Label Printers Choose Materials Wisely
Not all labels are created equal. Labels can be made from a variety of materials and can feature any one of many different adhesives. Professional label printers understand how to select the right materials for any labeling need. How do label printers decide what kind of materials to use? Let us look at a few of the factors experts can consider when choosing labeling materials.
Label printers will be interested in the item to which the...
Cooper tires > Label Printers Choose Materials Wisely